Learnyst · 2023 to 2025
Learnyst is the platform Indian educators use to sell courses from their own website and app. When the site was rebuilt, every word on it went through me: product pages, exam-specific solution pages, the Corporate LMS launch and ten customer stories. Everything below is live, untouched since I left.
Same product, three very different buyers. A UPSC founder, a CA faculty and a CAT trainer don't describe their problem the same way, so no page opens with features. Each one opens with what that exam actually demands.
EMI plans because the courses run long and cost a lot. An evaluation workflow because Mains answers are handwritten essays. Current affairs because the syllabus moves every week.
learnyst.com/solutions/sell-upsc-courses Chartered AccountancyThis one leans on what CA institutes asked for most: a secure branded desktop app for downloads and a doubt resolution flow that keeps every query answered.
learnyst.com/solutions/sell-ca-courses MBA entranceCAT is won on mocks, so the page leads with a real exam experience, then daily quizzes, and demo classes plus scholarship tests as the acquisition hook.
learnyst.com/solutions/sell-cat-coursesThe core product page for every educator who lands on the site, and the Corporate LMS, which was Learnyst's move from selling to coaches to selling to companies. I led that whole initiative, the copy included.
The page that has to work for everyone: your own white-labelled website, geo pricing for selling abroad, and DRM so the course you sell doesn't end up on Telegram by Friday.
learnyst.com/products/sell-online-courses Enterprise GTM, led by meNew buyer, new objections. HR and L&D teams don't care about selling courses, they care about training employees, customers and partners, so out went the course-selling language and in came certificates, integrations and onboarding.
learnyst.com/corporate-lmsTen educators, ten write-ups, all mine. Each one leads with the result, in the founder's own numbers.