Be it Product, Content or Growth, I love a good why and why not.

Master of Media and Communication from Christ, currently enabling and building GTM for SaaS.

Chandigarh kid, now running product marketing out of Bengaluru for two B2B SaaS products, Bik and Manifest AI. Decks, case studies, positioning, competitor teardown, whatever a given week needs, that's the job description in practice.

Studied media and communication for five years (BA at MIT-ADT, MA at Christ), then landed at Learnyst. The title said digital marketing; the job turned into Meta campaigns and automations, every word of the website when it was rebuilt, and the copy and GTM behind their corporate LMS. From there it was a short jump to product marketing at Bik, where the work has stretched across decks, case studies and custom sales collateral for 90+ brands, Panasonic, Starbucks, Titan, Wipro and Livspace among them.