Same product, every team, one story

Description

New features ship every few weeks. The job isn't just training AEs to sell it, it's making sure CSMs, GSMs, and implementation engineers work off the same understanding of the product, so the story doesn't fracture depending on who a customer happens to talk to.

Rebuilt three of four modules in the AE training program for reps with 10+ years of experience: pulled every unsourced stat in favor of attributed case-study numbers, restructured the features module around the buyer journey instead of a feature list, rewrote every quiz question hard enough that a veteran couldn't guess it. Built a five-module, 20+ video onboarding curriculum for AEs and CSMs alongside a seven-part data-training series for implementation engineers and GSMs, covering the methods for training the AI on a merchant's product data.

The battlecards and comparison pages sit under the same roof: five competitors covered for live sales calls, a public comparison microsite, eight more researched and shipped at a prior company. Own and maintain the repository the rest of the team pulls proof points from, 104 of the 156 tracked collateral pieces authored directly.